3 thoughts on “GoPro Flounders

  1. This is a surprising development indeed. I’m not an editor and I don’t want to seem too picky, but I believe the proper word in the title of this article should be “founders”, not “flounders”. What’s akin to the company’s experience is foundering, as in “a ship hitting rocks”.

  2. Hi Bill,

    We’re always open to input! To founder does indeed mean “to wreck or sink.” To flounder means “to struggle.” Our (perhaps overly optimistic) hopes are that the company will recover from its current struggle and not go so far as foundering enitrely.

    All the best,

    Kate O’Connor
    Associate Editor, Plane & Pilot

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