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Going Direct: The Secrets Behind Toyota’s Half-Billion Dollar eVTOL Urban Air Multicopter

Joby Aviation Urban Air Mobility Vehicle

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Last week Toyota Motor Corporation announced it was getting into the urban air taxi game the best way imaginable, by investing in a company that had already been developing electric air vehicles for such applications for awhile, in this case Joby Aviation, which has been noodling over this stuff for about a decade. This is a sign, one would assume, of critical mass in the segment having been achieved, just as it was before with announcements by Airbus, Boeing, Embraer and others, including NASA, investing in this segment. Well, it might be more accurate to say that they’re investing in either exploring this segment or in appearing to be interested. The latter is no joke. There are numerous, intangible, culturally important rewards for a company to that makes a lot of carbon- emissions gasoline-powered cars to at least get its pants cuffs green.

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